The CMO of the Nordic Aviation Group to become an MP at the Parliament of Estonia

Toomas Uibo, the current Head of Marketing, Communications and Sustainability at Xfly and Nordica airlines will be leaving his current position for that of an MP at Riigikogu, the Parliament of Estonia. The airline confirms it is actively looking for a new marketing and communications manager and is already holding interviews with candidates. The parliamentary elections were held on March the 5th in Estonia and the official results were declared yesterday, whereafter Uibo will move on to his new role.

Uibo describes looking back to his time spent in aviation with a positive vibe, confirming aviation is a very interesting and a dynamic industry to work in. “I have worked in aviation for 20 years as a flight instructor, a CMO as well as a management team member. I do not exclude my return to aviation in the future as it’s a field I feel myself confident in.  Thanks to a highly professional team, the company operates in profit and expands its reach on international markets constantly,” Uibo says.

Toomas Uibo

“You will be surrounded by absolutely congenial colleagues and will get a chance to embrace Nordic work culture. The new CMO will get a chance to continue what we have started,” Uibo promises. “Trust, getting things done, and adapting to new situations are the main values that help us achieve our goals here every day,” Uibo describes the post that awaits the new team member at the Nordic Aviation Group, employer to 700 people from over 30 nationalities. ”We assume that the candidates will have a proven record of successfully implemented projects in marketing.  The ideal candidate should be a leader whose primary goal is to see his team succeed, not to talk about the passion for marketing and communications, being highly creative and an articulate communicator,” Uibo calls upon marketing talents to file their candidacy. 

Jan Palmér, the CEO of the company, comments on Uibo’s departure saying that the marketer has been a valuable member of the management team, a visionary and a unique marketing leader in many ways. “I appreciate Uibo’s sincerity and dedication in teaming-up for building the airline. The projects initiated by Uibo will be taken over by our new colleague,” the CEO says and adds Uibo invested a lot of effort and time into his work. “He contributed both to getting through the Covid-19 pandemic and above all to guiding the business to a quick recovery path and to gaining a very good position on the European aviation market. As a member of the current management team he was also behind establishing the Xfly Aviation Academy,” Palmer explains.

The Nordic Aviation Group operates flights for mayor European airlines under two brands – Xfly and Nordica. The airline is 100% owned by the Estonian government. Xfly and Nordica have bases in Tallinn, Vilnius, Stockholm, Aarhus, Copenhagen, Turku, Lisbon, Sofia, Munich and Hamburg. The group’s fleet consists of 22 aircraft, such as ATR72-600 (70 seats), CRJ900 (88 seats), Airbus A320 (180 seats) and Airbus A320NEO (180 seats). The company has signed long-term strategic cooperation agreements with airlines such as SAS, TAP, Marabu and a seasonal agreement with Cyprus Airways.

The Estonian airlines, Xfly and Nordica, employ nearly 700 aviation specialists across Europe. The main activity of the aviation group is operating flights for other airlines delivering its customers brand and message to the market. Also regional subsidized public service obligation (PSO) flights and charter flights to popular holiday destinations. Flights are operated under long-term strategic ACMI (Aircraft, Crew, Maintenance, and Insurance) contracts. The Estonian airline actively recruits new specialists through its career portal,